Since I received a few more pitches from members regarding Buzz Worthy, I thought it warranted a refresher on pitching.  So many times the pitch received is little more than a hello and a “check out my product, information attached”.  First, you should ALWAYS intrigue the reader (i.e. media recipient)... 

Hello Good People. Sorry I’m late. Lots going on today and that’s unusual given that it’s Friday and everyone usually has their mind on the weekend ahead.  Since it is Friday, I just want to leave you with a light tip for the day.  As we all know, timing is everything and in PR it could not be... 

Last November Newsweek and The Daily Beast merged to form The Newsweek Daily Beast Company.  The Daily Beast was formed back in 2008 by Tina Brown the reputable former editor of Vanity Fair and The New Yorker.  The Daily Beast’s cutting edge, or should I say edgy, reporting garners over 3 million readers a... 

A great exercise that you can do to maximize your PR is to think “outside of your product.”   For example do you have an amazing management team with accolades galore?  Does your niche serve a particular underserved community or industry?  Do you have exemplary customer service?  To address the latter,... 

There are certain “celebrities” that aren’t worth their salt or your PR efforts.  So many times I am approached by a publicist for a “non-celebrity” for shoes or other items from clients and usually I decline.  Just the other day a publicist from one of the “Real Housewives of... 

I want to continue on my Buzz last week about how to “break through” to the media and get a response.  A key and obvious way is to have the right people on your list who are definitely the right targets for your product.  Database companies like Cision and Vocus make millions of dollars from companies... 

Just yesterday I sent out an email regarding a big sample sale that Coclico is having next week.  You can come too if you like just click on Coclico for the blog post.  Anyway, I digress.  The point of today’s Buzz is that you have to stay on top of editors as they tend to change jobs pretty often.  Right... 

Okay, so you perhaps are saying “yet another eco sack”?  Well, these aren’t just any eco sack, they are Saky Sacks!  I’ve had the pleasure of trying out these lovely totes and recently used them on a weekend jaunt to AC.  The “Weekender” provided ample room for all of my clothes... 

It’s that time of year already when I start gearing up for Buzz’s Annual Holiday Gift Guide campaign.  Last year tons of Buzz participants received amazing coverage in various media outlets in both print and TV including Real Simple, CBSNews.com, Organic Spa, Newsweek, TimeOutNY, among other great publications... 

Well, I don’t know about where you live but here in the Northeast, April Showers has segued into May showers and the flowers are rejoicing.  Not me so much.  So I’m making great use of my new Possum Umbrella.  Sold in such high-end New York retail outlets as MOMA store, Possum Umbrellas was conceived... 

Yes, you read it right, Justin Bieber.  I reluctantly rented his documentary, Never Say Never, this weekend for my 4 year old son who pines for Justin’s hair and loves to sing his hit song, Baby.  It’s quite cute especially since my son has a mass of golden brown curls that will never be bieber-esque. ... 

The Cannes Film Festival, that most glamorous of all the film events is now in full swing until May 22.  One of the biggest movies being promoted at the festival is the spinoff of the massively successful Shrek series, the new Puss In Boots movie starring her and Antonio Banderas.  The movie kicked off the festival...